Every aspect of a vehicle is designed to serve a function, be it to improve efficiency and safety or to spark an emotion. As the technologies used in and to design vehicles change, so do the cars and vehicles that end result from the design course of. In this episode, to provide a glimpse into the world of automotive design, host John Bozzella is joined by Kevin Hunter, the president of Toyota Motor Corporation’s North American design studio, Calty Design Research. Our group works with OEMs to find out the method to maximize lightweight, high-strength aluminum to design one of the best options for particular functions at the proper value to better compete towards metal and other supplies. The amenities are led by industry-leading researchers, designers and engineers positioned in close proximity to automakers’ manufacturing sites in North America, China and Europe.
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